First Experience Box

First Experience Box

For those curious about Japanese wine but unsure where to begin, our First Experience Box offers the perfect introduction.

We've carefully selected three distinctive bottles that showcase the unique character of Japanese wine—wines that are not only rare even within Japan but also highlight the striking differences from European varieties.

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About 70 wines from 23 wineries from all over Japan, including many wines made from grapes indigenous to Japan. Most of them are being introduced for the first time in Europe!

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What is Japanese Wine?

What is Japanese Wine?

Is wine also made in Japan? Of course! Find out more about Japan's climate, viticulture, grape varieties and wine trends.

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Producers

Producers

We spoke to growers and winemakers who are taking on the challenge of making wine in Japan about their commitment, philosophy and techniques.

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What is “GUBI GUBI”?

What is “GUBI GUBI”?

GUBI GUBI is the first online store in the Netherlands specialising in wines from Japan. GUBI GUBI is a Japanese word that describes the way people deliciously drink alcoholic drinks with a slurping sound. Here are our thoughts and feelings on why we started GUBI GUBI.

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New wines will soon arrive from Japan. We will be hosting tasting events all over Europe. Be the first to get the latest information!

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Wa no cocoro
Nieuwezijds Voorburgwal 175, Amsterdam, Netherlands