
First Experience Box
For those curious about Japanese wine but unsure where to begin, our First Experience Box offers the perfect introduction.
We've carefully selected three distinctive bottles that showcase the unique character of Japanese wine—wines that are not only rare even within Japan but also highlight the striking differences from European varieties.
About 70 wines from 23 wineries from all over Japan, including many wines made from grapes indigenous to Japan. Most of them are being introduced for the first time in Europe!
New Arrivals
flamingo 2023
€52,00
Verde 2022
€56,00
First Experience Box
now €119,70 €126,00
move on BAKE 2023
€39,00
Noumin Rosso 2023
€35,00
Featured
Verde 2022
€56,00
Ripasso NV
€38,00
Chardonnay 2023
€46,00
penguin 2023
€41,00
Bailey A HAKKOUTAI 2024
€35,00
vin-shu plus rouge 2023
€36,00
Cheek 2023
€44,00

What is Japanese Wine?
Is wine also made in Japan? Of course! Find out more about Japan's climate, viticulture, grape varieties and wine trends.

Producers
We spoke to growers and winemakers who are taking on the challenge of making wine in Japan about their commitment, philosophy and techniques.

What is “GUBI GUBI”?
GUBI GUBI is the first online store in the Netherlands specialising in wines from Japan. GUBI GUBI is a Japanese word that describes the way people deliciously drink alcoholic drinks with a slurping sound. Here are our thoughts and feelings on why we started GUBI GUBI.