First Experience Box

First Experience Box

Discover Japanese wine through three unique bottles — sparkling white, expressive orange, and elegant red — carefully selected for first-time drinkers. The First Experience Box offers a perfect introduction to Japan’s modern wine culture with 5% off the regular price.

learn more

About 70 wines from 24 wineries from all over Japan, including many wines made from grapes indigenous to Japan. Most of them are being introduced for the first time in Europe.

New Arrivals

View all

Last Bottles Sale

View all

Featured

What is Japanese Wine?

What is Japanese Wine?

Is wine also made in Japan? Of course! Find out more about Japan's climate, viticulture, grape varieties and wine trends.

Learn more
Producers

Producers

We spoke to growers and winemakers who are taking on the challenge of making wine in Japan about their commitment, philosophy and techniques.

Learn more
What is “GUBI GUBI”?

What is “GUBI GUBI”?

GUBI GUBI is the first online store in the Netherlands specialising in wines from Japan. GUBI GUBI is a Japanese word that describes the way people deliciously drink alcoholic drinks with a slurping sound. Here are our thoughts and feelings on why we started GUBI GUBI.

ABOUT US

Newsletter

Subscribe to receive stories, insights, and updates about Japanese wine, its heritage, and the winemakers behind each bottle — plus a 5% Welcome Gift.

Shop-in-shop

Wa no cocoro
Nieuwezijds Voorburgwal 175, Amsterdam, Netherlands